Arte Christmas Idents
Client : 17mars - Arte
(FR)
Direction-Artistique avec l’agence 17mars dans le cadre de la création de l’habillage de Noël. Il s’agit pour cette saison de reprendre l’incontournable pull-over de Noël, au travers d’une approche stop-motion réaliste. Nous nous amusons avec sa maille, ses fils, ses poils et ses petits défauts qui le rendent presque palpable.
Tandis que l’habillage antenne se tricote et s’effiloche, les 3 idents revisitent des figures traditionnelles de Noël.
(EN)
Art Direction with the agency 17mars for 2024 Christmas Arte Identity. We’re capitalising on the essential Christmas jumper. Using a realistic stop-motion approach, we wanted to make the jumper almost tangible, with all its fur and little flaws. On the aerial it unravels, in the idents it deforms, pulls and gets holes. The 3 idents revisit traditional Christmas figures in a series of comical settings.
Arte Christmas Idents
Client : 17mars - Arte
Art Direction with the agency 17mars for 2024 Christmas Arte Identity. We’re capitalising on the essential Christmas jumper. Using a realistic stop-motion approach, we wanted to make the jumper almost tangible, with all its fur and little flaws. On the aerial it unravels, in the idents it deforms, pulls and gets holes. The 3 idents revisit traditional Christmas figures in a series of comical settings.